“Whoever controls the media, controls the mind”
~ Jim Morrison

Shawn McLaughlin

Graphic and web designer by day. Crazy artist by night.

What I do

Graphic Design / Web Design / Photography

Birthday

November 17, 1978

EDUCATION

Bachelor of Arts in Graphic/Information Design Central Connecticut State University - 1999 to 2002

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Work Experience

Shawn has been working in the graphic design field since 1999. He started working with small design firms as a temp while freelancing doing logo’s and websites for local bands.

In 2003 he made the jump to a three-person design team at the corporate marketing department of Stanley Tools. At Stanley, Shawn worked close with marketing heads, division and sales managers, contracted printers, photographers, and other design companies. His experience at Stanley moved him from a entry level designer into a senior level design position over his 6 year run with the company.

After Stanley Shawn became an art director and webmaster at Triadicon Inc. Specializing in web and print marketing for garden centers, garden nurseries and industrial tool companies. Shawn produced print / web catalogs, online newsletters, magazine ads, plant tags and other in store materials. Shawn also provided photography services for clients and their products.

After Triadicon Shawn transitioned into a web design position at CT Web Factory creating custom (CMS) websites and web / print marketing materials.

Shawn currently is a Marketing Coordinator | Graphic / Web Designer at NLR, Inc. in East Windsor CT promoting "Going Green" recycling services of universal waste materials


Oct 2016 – Present

NLR, Inc.

East Windsor, CT

Marketing Coordinator | Graphic/Web Designer
  • Coordinate marketing materials for the vice president and sales team
  • Responsible for creating brand awareness and researching opportunities for the company
  • Project managed website development and newsletter campaigns
  • Design advertising material and print collateral
  • Manage social media accounts with content creation and execution
  • Photograph products and recycling center facility

Jul 2015 – Oct 2016

CT Web Factory

Wolcott, CT

Senior Graphic & Web Designer
  • Create project plan with timelines for clients
  • Execute designs for custom (CMS) websites
  • Design logos and print materials for clients according to brand guidelines
  • Photograph client products and locations for usage on website and print materials
  • Provide follow up support to clients after delivery of product(s)

Jan 2010 – Jul 2015

Triadicon, Inc.

Fairfield, CT

Art Director & Web Master
  • Responsible for creating brand awareness and researching opportunities for the company
  • Design catalogs and print materials for clients
  • Project managed website development and newsletter campaigns for clients
  • Photographed client products and locations for usage on website and print materials

Apr 2003 – Dec 2008

Stanley Black & Decker, Inc.

New Britain, CT

Senior Graphic Designer
  • Design advertising material and print collateral for the marketing and sales departments
  • Provided art direction for print projects and photos shoots
  • Executed tasks and projects to meet all internal and external deadlines
  • Coordinated and negotiated with third party vendors for all internal print materials

My Skills

Graphic Design

  • Branding & Identity
  • Art Direction
  • Layout & Production
  • Creative Problem Solving

Web Development

  • Responsive Web Design
  • Wordpress & Joomla (CMS)
  • User Inteface Design (UI)
  • HTML & Basic PHP

Photography

  • Nature & Outdoors
  • Products & Locations
  • Color Correcting
    & Retouching

Program Knowledge

  • Adobe Creative Suite
  • Microsoft Office
  • Video Editing

Work with me!

I am always up for a creative challenge and love helping clients achieve their goals in either digial or print mediums.

Location

18 Elmfield Street 1FL
West Hartford CT, 06110

Contact

Phone: 860.301.2815